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samimakhan/README.md

Hi, I'm Samima Khan 👋

Product / UX Designer based in Canada, designing user-centred digital products across SaaS, fintech, e-commerce, and climate tech.

I design products end to end, from research and information architecture through prototyping and developer handoff, and I care about decisions that are backed by both qualitative insight and behavioural data. I hold a Master of UX Design from the University of Ottawa (2025) and a B.S. in Computer Science, so I sit comfortably between design craft and technical implementation.

What I do

  • Lead user research and usability testing, then turn findings into prioritized design decisions
  • Design wireframes, high-fidelity UI, and interactive prototypes in Figma
  • Run growth and conversion experiments, pairing qualitative insight with product analytics
  • Build and maintain design systems and reusable component libraries
  • Communicate design decisions through storytelling and stakeholder presentations

Where I've worked

  • SurveyMonkey, Product Designer, Growth Design (2024) doubled AI Survey Creator adoption from 5% to 11%, surfaced a $140K/year cost-saving acquisition opportunity through a dual-CTA signup redesign, and ran 6 signup experiments across 5+ cross-functional teams. Earned a 4-month extension based on performance.
  • CreditBook, Product Designer (2022 to 2023) redesigned 6 core financial reports based on feedback from 30+ MSMEs, lifting daily engagement by 16% across 20K+ businesses. Promoted after 6 months to lead the mobile app vertical.
  • Dastgyr, UX Design Intern (2022) designed a Buy Now Pay Later feature across 64 screens and ran a UI audit that uncovered 15+ design inconsistencies across the retailer app and seller dashboard.
  • TEAL Climate, UX Designer (2023) led brand discovery and a website redesign, delivering 4 landing pages and a reusable UI system for a carbon-accounting startup.

Skills and tools

Core: User Research (interviews, usability testing, survey research), Information Architecture, Interaction Design, Visual Design, Growth Design, A/B Testing, Data Visualization, Accessibility (WCAG 2.1), Design Systems, Prototyping

Tools: Figma, ProtoPie, Framer, FigJam, Miro, Adobe Illustrator, UserTesting, Dovetail, Amplitude, Mixpanel

Technical: HTML, CSS, JavaScript

Beyond work

Community Organizer with Google Developer Groups (Ottawa and Kolachi) and Global Ambassador for Google Women Techmakers, where I support and spotlight underrepresented voices in tech.

Let's connect

Popular repositories Loading

  1. Spam-Classification-Project Spam-Classification-Project Public

    Spam Classifier project for my end-of-semester project for Intro to AI class. We were a group of four people. I worked on all the Naive Bayes models.

    Jupyter Notebook 3 4

  2. hotel-management-system hotel-management-system Public

    My project for OOP class. Made with Java. I led our group for this project. It was a group of three.

    Java 1

  3. it-cert-automation-practice it-cert-automation-practice Public

    Forked from google/it-cert-automation-practice

    Google IT Automation with Python Professional Certificate - Practice files

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  4. Intro-to-DS-in-Python Intro-to-DS-in-Python Public

    This repository includes all my Jupyter Notebooks for the Intro to Data Science with Python course.

    Jupyter Notebook

  5. html-webpages html-webpages Public

    This repo has some webpages for a movie review that I made with HTML last year.

    HTML 1

  6. Final-Project-Intro-to-HTML Final-Project-Intro-to-HTML Public

    My final project for the Intro to HTML course by Uni of Michigan on Coursera

    HTML